February 08,2020

Social Media Stats You Can’t Afford to Ignore Now!

At the end of last year I started evaluating current social media stats. At the start of this one, I began building some decks here to help present my social media consulting and social media management services to potential clients. Part of the research for that process was locating current and rel
November 28,2018

A 2019 Look Ahead at Social Media Trends and Strategies

social_media_trends_2019
Social media trends are important to watch if you have an online business. Likewise, digital marketing strategies and understanding the changing face of how those strategies can work for you or your business is also a key factor in success. As an influencer and a consultant, I’m always watchi
September 17,2018

Eight Times You Are Better Outsourcing Social Media

outsourcing_social_media
When should you look at outsourcing social media? I was talking with a client the other day who suggested he wanted to set up a group for a network of professionals so they could stay connected. We went back and forth over which would work better Facebook Groups or LinkedIN groups and finally it cam
September 12,2018

Search Engine Optimization for Your Business

Search_Engine_Optimization
Search Engine Optimization (SEO). You’ve heard the term, so what does it mean? Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. Used in connection with all of your other media, social media and content marketi
April 08,2018

Ad Standards Updates Influencer Marketing Guidelines For Disclosure

ad_standards
Ad Standards is the standard for how to disclose on social media for any Canadian influencer or businessperson who uses any social media platform to advertise for another company. These standards are in place to protect consumers. It’s important for influencers and bloggers to understand these
July 04,2017

How Can You Use Social Media To Build Your Hotel Brand?

social_media_4_hotels
Social media is now the standard for many businesses. If you have a travel related business then you NEED to be marketing in this space. Social media for hotels is crucial. If you are not here yet or using social media well, then you are missing crucial interaction with customers. So how do you use