Late last year the influencer marketing best practices/ guidelines were revised by Ad Standards in Canada addressing some evolving areas like content made with AI and AI influencers. Brands, influencers and agencies all share responsibility for clear partnership disclosures. With numerous high profi
February 08,2020
Social Media Stats You Can’t Afford to Ignore Now!
At the end of last year I started evaluating current social media stats. At the start of this one, I began building some decks here to help present my social media consulting and social media management services to potential clients. Part of the research for that process was locating current and rel
Social media trends are important to watch if you have an online business. Likewise, digital marketing strategies and understanding the changing face of how those strategies can work for you or your business is also a key factor in success. As an influencer and a consultant, I’m always watchi
When should you look at outsourcing social media? I was talking with a client the other day who suggested he wanted to set up a group for a network of professionals so they could stay connected. We went back and forth over which would work better Facebook Groups or LinkedIN groups and finally it cam
Search Engine Optimization (SEO). You’ve heard the term, so what does it mean? Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. Used in connection with all of your other media, social media and content marketi
Need a social media presence but don’t know where to start? Need a social media marketing plan but can’t quite figure out how to make it work or what is needed? Know you need something but just don’t have the time to sit down and do it? That’s where I come in at Thrifty Mom [
In the land of social media networks, Google Plus is one that seemed to leave as quickly as it came. Many people are asking today, “IS Google Plus still relevant?” So many have decided to give up on this network altogether, but it is still around. Could there be any benefit to using Google + [&h
Ad Standards is the standard for how to disclose on social media for any Canadian influencer or businessperson who uses any social media platform to advertise for another company. These standards are in place to protect consumers. It’s important for influencers and bloggers to understand these
Instagram Stories for business? Yes, absolutely. Instagram stories have become one of the hottest new ways to share on social media. They’re incredibly popular, with over 250 million people using the feature every day. That kind of number tells you that these Stories can be an incredibly usefu
Social media is now the standard for many businesses. If you have a travel related business then you NEED to be marketing in this space. Social media for hotels is crucial. If you are not here yet or using social media well, then you are missing crucial interaction with customers. So how do you use