Late last year the influencer marketing best practices/ guidelines were revised by Ad Standards in Canada addressing some evolving areas like content made with AI and AI influencers. Brands, influencers and agencies all share responsibility for clear partnership disclosures. With numerous high profi
February 08,2020
Social Media Stats You Can’t Afford to Ignore Now!
At the end of last year I started evaluating current social media stats. At the start of this one, I began building some decks here to help present my social media consulting and social media management services to potential clients. Part of the research for that process was locating current and rel
Winning blog posts all have similar qualities. Whether the topic matter is logistics, best family vacations or parenting matters – winning blog posts all rely on these qualities to make people stand up and pay attention. You can have all the blog post ideas and tales in the world, but if your
Social media trends are important to watch if you have an online business. Likewise, digital marketing strategies and understanding the changing face of how those strategies can work for you or your business is also a key factor in success. As an influencer and a consultant, I’m always watchi
When should you look at outsourcing social media? I was talking with a client the other day who suggested he wanted to set up a group for a network of professionals so they could stay connected. We went back and forth over which would work better Facebook Groups or LinkedIN groups and finally it cam
Search Engine Optimization (SEO). You’ve heard the term, so what does it mean? Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. Used in connection with all of your other media, social media and content marketi
Facebook marketing tips are important for many small business owners. Facebook is the social media platform that might be the most frustrating of all the available platforms. In fact, many small business owners have decided that this particular social media platform is better left alone. That’
Don’t waste time. We’ve all heard that saying that time is money and it’s true. If you don’t have a schedule then you are hit and miss when it comes to social media. You might be missing opportunities or throwing money out the door if you have no strategy or plan. An editoria
Need a social media presence but don’t know where to start? Need a social media marketing plan but can’t quite figure out how to make it work or what is needed? Know you need something but just don’t have the time to sit down and do it? That’s where I come in at Thrifty Mom [
So you have a web site. You built it and you are intending for it to become your virtual front door. If you build it they will come, right? Wrong. So wrong actually. It’s not enough to build a site and hope for visitors. You can’t assume Google will find your site and it will […]