Why Your Outdated Playbook Won’t Cut it Anymore
The modern marketing treadmill is relentless. Marketing teams face an insatiable demand for fresh, high-performing creative across platforms like TikTok, Instagram Reels, YouTube Shorts, and Meta. Yet, many organizations remain trapped in an outdated playbook: spending months and tens of thousands of dollars on heavily scripted, hyper-polished video shoots. There is a glaring disconnect in […]
The Small Agency Edge
In an era where brand trust is the ultimate currency, the traditional, bloated agency model is increasingly showing its cracks. That’s where the small agency edge comes in strong. Large agencies often come with layers of account management, overhead, massive markups and strategy tax that disconnects the brand from the actual work. In essence you […]
Why You Need a UGC Specialist and UGC Strategy Now
The digital landscape has shifted as it always does. If you’re still pouring your entire marketing budget into high-production studio shoots with clinical lighting and scripted monologues, you aren’t just behind the curve, you’re likely being scrolled right past. That’s why you need both a UGC specialist and a UGC strategy now. The Decline of […]
Revised Influencer Marketing Best Practices Ad Standards
Late last year the influencer marketing best practices/ guidelines were revised by Ad Standards in Canada addressing some evolving areas like content made with AI and AI influencers. Brands, influencers and agencies all share responsibility for clear partnership disclosures. With numerous high profile class action lawsuits in 2025, many in the US, (Revolve, Celsius, Al […]
Social Media Stats You Can’t Afford to Ignore Now!
At the end of last year I started evaluating current social media stats. At the start of this one, I began building some decks here to help present my social media consulting and social media management services to potential clients. Part of the research for that process was locating current and relevant social media stats. […]
Most Important Qualities of Winning Blog Posts
Winning blog posts all have similar qualities. Whether the topic matter is logistics, best family vacations or parenting matters – winning blog posts all rely on these qualities to make people stand up and pay attention. You can have all the blog post ideas and tales in the world, but if your posts don’t connect […]
A 2019 Look Ahead at Social Media Trends and Strategies
Social media trends are important to watch if you have an online business. Likewise, digital marketing strategies and understanding the changing face of how those strategies can work for you or your business is also a key factor in success. As an influencer and a consultant, I’m always watching, reading, and searching out what’s new and […]
Eight Times You Are Better Outsourcing Social Media
When should you look at outsourcing social media? I was talking with a client the other day who suggested he wanted to set up a group for a network of professionals so they could stay connected. We went back and forth over which would work better Facebook Groups or LinkedIN groups and finally it came […]
Search Engine Optimization for Your Business
Search Engine Optimization (SEO). You’ve heard the term, so what does it mean? Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. Used in connection with all of your other media, social media and content marketing tools SEO is a vital part of […]
Facebook Marketing Tips for Real Results
Facebook marketing tips are important for many small business owners. Facebook is the social media platform that might be the most frustrating of all the available platforms. In fact, many small business owners have decided that this particular social media platform is better left alone. That’s just not true. The trick is to know what works, […]