TMM Fractional Marketing and Consulting, formerly TMM Consulting, is owned by Paula Schuck
Paula Schuck was an investigative journalist and communications professional who wrote for The Record, The London Free Press and many Canadian magazines. An award-winning journalist, she took an old media background and crafted a niche in digital media as an authority on parenting issues, special needs, politics, infertility, adoption and social media. Schuck is also one of Canada’s most respected and well read health, travel, tech and lifestyle bloggers with an audience spanning both sides of the border.
In 2012, Schuck created the boutique social media marketing agency, Thrifty Mom Media, to meet the needs of her clients who were already asking for consultations and full strategy. Thrifty Mom Media specialized in advising non profits and NGO’s on ways to build social media strategy for social good and connect with influencers on line. Thrifty Mom Media built full social media and influencer marketing campaigns.
After spending five years in two separate agencies in Ontario, Canada, Paula is rebuilding business this time under the TMM Fractional Marketing and Consulting brand. Five years in various agencies gives TMM an edge you can’t afford to ignore with key insights into agency pricing and practices.
A few of our services now are: Content Creation, Competitive Analysis, Marketing and Social Media Strategy and execution, Building and Managing client profiles on TikTok, Facebook, Pinterest, Instagram, YouTube and company websites. We run influencer and creator marketing programs. TMM tailors social media strategy to the needs of each client, conscious of their market, demographic, KPIs and messaging. Together, we can build better and more affordable campaigns. Less overhead equals less money wasted on agency software, hardware and costly buildings.
The benefit of using a boutique agency is that it can be more efficient than a large corporation. And frankly who do you want managing your influencer marketing campaigns? Someone who knows nothing about creators, social analytics, paid Meta ads, or influencers? OR Paula Schuck, an expert in this space since 2009. The choice is simple.
Omni-channel marketing that delivers results fast.
Why choose TMM Marketing and Consulting?
Professional service. Over 20 years experience working in marketing and communications. 40 + certifications in Meta, Pinterest, ai, Meltwater, Google and TikTok.
Throughout my career, I have led integrated communications functions across agency, nonprofit, advocacy, and client-facing environments, building scalable frameworks, managing multidisciplinary teams, and guiding high-impact initiatives from strategy through execution. In recent leadership roles, I have overseen internal and external communications, executive messaging, media relations, digital strategy, influencer programs, and performance reporting, ensuring consistent alignment with organizational goals, governance standards, and public expectations.
As a Communications and Marketing leader, I am known for translating complex issues into clear, audience-focused messaging; advising executives and cross-functional leaders; and using data and performance insights to inform decision-making. I have managed significant budgets, negotiated contracts, supported governance compliance, and led teams through change, strengthening brand reputation, stakeholder trust, and operational efficiency. My experience working across regulated, advocacy-driven, and high-visibility environments positions me well to provide steady leadership and expertise to any client in highly regulated spaces to consumer packaged goods and services.
My background includes deep expertise in digital, influencer, and integrated communications, consistently applied at an enterprise level, supporting executive priorities, reputation management, stakeholder engagement, and organizational change. My established ability to assess risk, align messaging, and build collaborative relationships across leadership, staff, and external partners is a major part of the whole experience when you contract TMM to build your marketing campaigns.
We generate results and build your business, charity, cause, brand, event, or non profit on line.
