Why Your Outdated Playbook Won’t Cut it Anymore
The modern marketing treadmill is relentless. Marketing teams face an insatiable demand for fresh, high-performing creative across platforms like TikTok, Instagram Reels, YouTube Shorts, and Meta. Yet, many organizations remain trapped in an outdated playbook: spending months and tens of thousands of dollars on heavily scripted, hyper-polished video shoots. There is a glaring disconnect in […]
Social Media Stats You Can’t Afford to Ignore Now!
At the end of last year I started evaluating current social media stats. At the start of this one, I began building some decks here to help present my social media consulting and social media management services to potential clients. Part of the research for that process was locating current and relevant social media stats. […]
Eight Times You Are Better Outsourcing Social Media
When should you look at outsourcing social media? I was talking with a client the other day who suggested he wanted to set up a group for a network of professionals so they could stay connected. We went back and forth over which would work better Facebook Groups or LinkedIN groups and finally it came […]
Facebook Marketing Tips for Real Results
Facebook marketing tips are important for many small business owners. Facebook is the social media platform that might be the most frustrating of all the available platforms. In fact, many small business owners have decided that this particular social media platform is better left alone. That’s just not true. The trick is to know what works, […]
3 Great Ways to Create Compelling Facebook Posts
3 Great Ideas for Creating Facebook Posts Do you feel like your Facebook page is dead with no one commenting or sharing? If your engagement is down the tubes, there are a few things you can do to help increase it. In addition to paying to promote posts, and your page in general, you […]