Instagram Stories for business? Yes, absolutely. Instagram stories have become one of the hottest new ways to share on social media. They’re incredibly popular, with over 250 million people using the feature every day. That kind of number tells you that these Stories can be an incredibly useful tool for business people, but a lot of people still don’t know how to use Instagram Stories. Today, we’re going to talk about how to use Instagram Stories for business purposes.

How to Use Instagram Stories

The Why

Using Stories, you can post a group of photos that play as a brief slideshow for Instagram users to enjoy. At the end of the day, those photos disappear.

If the photos disappear, why should you use Instagram Stories? Exposure. Business owners need exposure to promote their products or services. Being on the cutting edge of social media is key, and Instagram Stories are hot right now. Current projections show that 80% or more of reach will come from video this year, so knowing how to use Instagram Stories is vital to keeping your brand out there.

Instagram stories are fun. Your brand needs to have fun with them, especially if you have a visual product. Travel, Food, Fashion. You can benefit from Instagram stories. In fact, Instagram Stories are an excellent way to keep yourself in the spotlight in today’s changing social media environment.

The How

Here’s a step by step breakdown of how to use Instagram Stories.

• Tap the plus button on the top-left side of your home screen or swipe left in your Feed.
• After that, tap the circle button at the bottom of the screen to take photos or tap and hold to record a video, just as you would for a regular post.
• Add the photos or videos from your gallery by swiping up on the screen or tapping the photo icon on the lower-left side of the screen.
• Edit your photos or your videos as you normally would, adding text, drawings, and the like.
• Tap “done” to save your Story.
• Finally, to share your Story, tap the Add Your Story button. If you want to save a particularly great slideshow, tap the Save icon to save your image or video to your phone.
• Did you know that you can add it to your highlights and keep it on page permanently?

There are fun things you can do with your Instagram Stories, as well. And Instagram is meant to be fun so your stories should be too.

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Learn How to Use Instagram Stories for Business and Play

Social media is ever changing –  easy to learn but difficult to master. There’s always something new out there, and people tend to jump on it quickly. From a business standpoint, it’s okay to sometimes seek input or watch a channel before jumping in. But I am now advising you here for free that it’s time to jump. If you have a very visual brand, or product you need to be here now. Any advantage you can find for your business should be exploited. From a different standpoint, Instagram Stories are fun. They’re a change from the way we’ve normally used the platform, which keeps it fresh. So now that you know how to use Instagram Stories, grab your phone and start having some fun.

If you still need help with social media or Instagram contact me – that’s what I do.

Paula Schuck

inkscrblr@rogers.com

Don’t forget to visit my Thrifty Mommas Tips Travel and Health Blog if you want to see what I am talking about now.