Revised Influencer Marketing Best Practices Ad Standards
Late last year the influencer marketing best practices/ guidelines were revised by Ad Standards in Canada addressing some evolving areas like content made with AI and AI influencers. Brands, influencers and agencies all share responsibility for clear partnership disclosures. With numerous high profile class action lawsuits in 2025, many in the US, (Revolve, Celsius, Al […]
How Can You Use Social Media To Build Your Hotel Brand?
Social media is now the standard for many businesses. If you have a travel related business then you NEED to be marketing in this space. Social media for hotels is crucial. If you are not here yet or using social media well, then you are missing crucial interaction with customers. So how do you use social […]