The digital landscape has shifted as it always does. If you’re still pouring your entire marketing budget into high-production studio shoots with clinical lighting and scripted monologues, you aren’t just behind the curve, you’re likely being scrolled right past. That’s why you need both
When should you look at outsourcing social media? I was talking with a client the other day who suggested he wanted to set up a group for a network of professionals so they could stay connected. We went back and forth over which would work better Facebook Groups or LinkedIN groups and finally it cam
Search Engine Optimization (SEO). You’ve heard the term, so what does it mean? Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. Used in connection with all of your other media, social media and content marketi
Don’t waste time. We’ve all heard that saying that time is money and it’s true. If you don’t have a schedule then you are hit and miss when it comes to social media. You might be missing opportunities or throwing money out the door if you have no strategy or plan. An editoria
So you have a web site. You built it and you are intending for it to become your virtual front door. If you build it they will come, right? Wrong. So wrong actually. It’s not enough to build a site and hope for visitors. You can’t assume Google will find your site and it will […]
Instagram Stories for business? Yes, absolutely. Instagram stories have become one of the hottest new ways to share on social media. They’re incredibly popular, with over 250 million people using the feature every day. That kind of number tells you that these Stories can be an incredibly usefu
Social media is one of the best ways to market your product or business. But what if you are not sure where to start? What if your efforts all turn out to be a waste of time? Fortunately, there are a number of things you can do to increase your chances of success. Here are […]
Business Blogging When You Have No Ideas Blogging? You’re a business person, so what do you know about blogging? That may be what you think when you try to come up with ideas for your business blog, but as the person who runs a business there is no one more suitable to blog about your […]
3 Great Ideas for Creating Facebook Posts Do you feel like your Facebook page is dead with no one commenting or sharing? If your engagement is down the tubes, there are a few things you can do to help increase it. In addition to paying to promote posts, and your page in general, you […]
4 Tricks to Pinterest Marketing Pinterest is a very powerful and effective traffic-generating resource. If you want to get more readers to your blog or website, Pinterest is a great way to do it. However, it helps to know what you’re doing from the start to avoid common mistakes and wasted time. Y