Why Your Outdated Playbook Won’t Cut it Anymore
The modern marketing treadmill is relentless. Marketing teams face an insatiable demand for fresh, high-performing creative across platforms like TikTok, Instagram Reels, YouTube Shorts, and Meta. Yet, many organizations remain trapped in an outdated playbook: spending months and tens of thousands of dollars on heavily scripted, hyper-polished video shoots. There is a glaring disconnect in […]
Why You Need a UGC Specialist and UGC Strategy Now
The digital landscape has shifted as it always does. If you’re still pouring your entire marketing budget into high-production studio shoots with clinical lighting and scripted monologues, you aren’t just behind the curve, you’re likely being scrolled right past. That’s why you need both a UGC specialist and a UGC strategy now. The Decline of […]
Eight Times You Are Better Outsourcing Social Media
When should you look at outsourcing social media? I was talking with a client the other day who suggested he wanted to set up a group for a network of professionals so they could stay connected. We went back and forth over which would work better Facebook Groups or LinkedIN groups and finally it came […]
Search Engine Optimization for Your Business
Search Engine Optimization (SEO). You’ve heard the term, so what does it mean? Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. Used in connection with all of your other media, social media and content marketing tools SEO is a vital part of […]
Eight Reasons Why You Need a Content or Editorial Calendar
Don’t waste time. We’ve all heard that saying that time is money and it’s true. If you don’t have a schedule then you are hit and miss when it comes to social media. You might be missing opportunities or throwing money out the door if you have no strategy or plan. An editorial calendar or […]
What’s a Surefire Way to Build Traffic and Credibility?
So you have a web site. You built it and you are intending for it to become your virtual front door. If you build it they will come, right? Wrong. So wrong actually. It’s not enough to build a site and hope for visitors. You can’t assume Google will find your site and it will […]
Instagram Stories for Business
Instagram Stories for business? Yes, absolutely. Instagram stories have become one of the hottest new ways to share on social media. They’re incredibly popular, with over 250 million people using the feature every day. That kind of number tells you that these Stories can be an incredibly useful tool for business people, but a lot […]
3 Social Media Tips to Enhance Your Marketing Efforts
Social media is one of the best ways to market your product or business. But what if you are not sure where to start? What if your efforts all turn out to be a waste of time? Fortunately, there are a number of things you can do to increase your chances of success. Here are […]
Business Blogging
Business Blogging When You Have No Ideas Blogging? You’re a business person, so what do you know about blogging? That may be what you think when you try to come up with ideas for your business blog, but as the person who runs a business there is no one more suitable to blog about your […]
3 Great Ways to Create Compelling Facebook Posts
3 Great Ideas for Creating Facebook Posts Do you feel like your Facebook page is dead with no one commenting or sharing? If your engagement is down the tubes, there are a few things you can do to help increase it. In addition to paying to promote posts, and your page in general, you […]