Ad Standards Updates Influencer Marketing Guidelines For Disclosure

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Ad Standards is the standard for how to disclose on social media for any Canadian influencer or businessperson who uses any social media platform to advertise for another company. These standards are in place to protect consumers. It’s important for influencers and bloggers to understand these guidelines and adhere to them in order to ensure […]

Instagram Stories for Business

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Instagram Stories for business? Yes, absolutely. Instagram stories have become one of the hottest new ways to share on social media. They’re incredibly popular, with over 250 million people using the feature every day. That kind of number tells you that these Stories can be an incredibly useful tool for business people, but a lot […]

How Can You Use Social Media To Build Your Hotel Brand?

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Social media is now the standard for many businesses. If you have a travel related business then you NEED to be marketing in this space. Social media for hotels is crucial. If you are not here yet or using social media well, then you are missing crucial interaction with customers. So how do you use social […]

Social Media Content and Hotels – Choose Wisely

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Social media content is still king and queen. For brands, what you post and share and the messaging you communicate is as important as the channels you choose. Of course you need to pay attention to which channels you choose to post on, frequency and key words. BUT, if you lack content then you have no […]

3 Social Media Tips to Enhance Your Marketing Efforts

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Social media is one of the best ways to market your product or business. But what if you are not sure where to start? What if your efforts all turn out to be a waste of time? Fortunately, there are a number of things you can do to increase your chances of success. Here are […]

Business Blogging

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Business Blogging When You Have No Ideas Blogging? You’re a business person, so what do you know about blogging? That may be what you think when you try to come up with ideas for your business blog, but as the person who runs a business there is no one more suitable to blog about your […]

3 Great Ways to Create Compelling Facebook Posts

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  3 Great Ideas for Creating Facebook Posts Do you feel like your Facebook page is dead with no one commenting or sharing? If your engagement is down the tubes, there are a few things you can do to help increase it. In addition to paying to promote posts, and your page in general, you […]

4 Pinterest Marketing Tricks

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4 Tricks to Pinterest Marketing Pinterest is a very powerful and effective traffic-generating resource. If you want to get more readers to your blog or website, Pinterest is a great way to do it. However, it helps to know what you’re doing from the start to avoid common mistakes and wasted time. You need to […]

Instagram Naturals – 6 Businesses That NEED to Be Here

Sometimes I spy an Instagram account and question the content and the rationale for being there. But there are six business areas that are Instagram naturals. Here’s what you need to know if you are in one of these Instagram naturals. There are so many reasons to use Instagram. It’s a powerful visual storytelling medium. […]

Using Instagram Stories For Your Business

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You may think of Instagram as nothing more than another social media application, but it can also be used for business purposes. The new feature called Instagram Stories can actually help your business in ways you might not have thought of. How often have you wondered what actually goes on during the day inside a […]