Why Your Business Needs a Blog
You’ve done your homework and have a good website with up to date content so you may be wondering, does your business really need a blog? The answer for the vast majority of businesses is yes, and here are the reasons why having a blog makes good business sense.
Yes, Your Business Needs a Blog
- Blogs are the best way to drive website visits. A typical corporate website contains between 6-8 pages – which is fine if people already know that they are searching for you, but not ideal if you’re trying to get new customers. Search engines such as Google index every page on your website and each blog post becomes a separate indexed page that can be crawled by the search engines and drive more traffic to your site organically. Yes, you could drive traffic with advertising but that can get expensive fast and once your advertising budget runs out, your traffic disappears. Business blog posts, done consistently, are also chances for customers to share some love for your company on social media – by sharing a blog post on Twitter or Facebook, they are essentially advertising your website for free.
- Blogs allow companies to tell their stories in a way that is thoughtful and engaging. Blogs let your customers learn more about your company and become familiar with your brand without having to leave the comfort of their house. A blog can be another avenue for authentic conversation – you can respond to questions on the blog or direct the readers to use social media to keep the conversation going –both approaches can be successful as long as there is two-way communication.
- Blogs allow you to position your company as a trusted source of industry-specific information. By sharing current and relevant content through a blog, you can position your company as an industry leader and become the ‘go-to’ source of information in your niche. A well-written business blog develops a sense of trust in the reader – and it’s more likely that they will buy products or services from you.
Blogging Is Impactful and Helps Your Brand Become Personal
The benefits to blogging for business far outweigh any potential drawbacks – and risks such as negative comments flooding the blog can be easily mitigated via moderating all comments before they are posted. A corporate blog, or business blog can be a great opportunity at a minimal cost as the infrastructure for the website is already in place. There’s no set formula for how often you should post to a corporate blog, but remember that updating it at regular intervals will help increase your Search Engine Optimization (SEO), which will help more people find your company website.