Why Your Outdated Playbook Won’t Cut it Anymore
The modern marketing treadmill is relentless. Marketing teams face an insatiable demand for fresh, high-performing creative across platforms like TikTok, Instagram Reels, YouTube Shorts, and Meta. Yet, many organizations remain trapped in an outdated playbook: spending months and tens of thousands of dollars on heavily scripted, hyper-polished video shoots. There is a glaring disconnect in […]
Why You Need a UGC Specialist and UGC Strategy Now
The digital landscape has shifted as it always does. If you’re still pouring your entire marketing budget into high-production studio shoots with clinical lighting and scripted monologues, you aren’t just behind the curve, you’re likely being scrolled right past. That’s why you need both a UGC specialist and a UGC strategy now. The Decline of […]
Most Important Qualities of Winning Blog Posts
Winning blog posts all have similar qualities. Whether the topic matter is logistics, best family vacations or parenting matters – winning blog posts all rely on these qualities to make people stand up and pay attention. You can have all the blog post ideas and tales in the world, but if your posts don’t connect […]
Eight Reasons Why You Need a Content or Editorial Calendar
Don’t waste time. We’ve all heard that saying that time is money and it’s true. If you don’t have a schedule then you are hit and miss when it comes to social media. You might be missing opportunities or throwing money out the door if you have no strategy or plan. An editorial calendar or […]
What’s a Surefire Way to Build Traffic and Credibility?
So you have a web site. You built it and you are intending for it to become your virtual front door. If you build it they will come, right? Wrong. So wrong actually. It’s not enough to build a site and hope for visitors. You can’t assume Google will find your site and it will […]
Blogging Tools I Can’t Live Without Right Now
Blogging Tools That work are gold! When you find them you simply have to share. If you are new here then you might not know that I have a separate site from this one – Thrifty Mommas Tips – where I blog five days a week. So, I have come to understand a few things […]
Business Blogging
Business Blogging When You Have No Ideas Blogging? You’re a business person, so what do you know about blogging? That may be what you think when you try to come up with ideas for your business blog, but as the person who runs a business there is no one more suitable to blog about your […]
Why Your Business Needs a Blog
Why Your Business Needs a Blog You’ve done your homework and have a good website with up to date content so you may be wondering, does your business really need a blog? The answer for the vast majority of businesses is yes, and here are the reasons why having a blog makes good business sense. […]
Trends to Watch in Social Media Marketing
Trying to stay on top of the trends in social media can be like trying to herd cats. The industry changes direction frequently and strategies that worked two months ago can suddenly stop yielding results. And new platforms crop up frequently. Social Media Marketing is constantly evolving, searching for the next big thing – some […]
Five Super Simple Editing Tricks
Editing is often the least favorite part of a writer’s job. There are many writers and bloggers I know who hate the task of writing and look upon it as menial work. Boring. Drudgery. Uncreative and a time suck. But without a decent editor your work can look sloppy and unprofessional. Perhaps you will one day […]