Revised Influencer Marketing Best Practices Ad Standards
Late last year the influencer marketing best practices/ guidelines were revised by Ad Standards in Canada addressing some evolving areas like content made with AI and AI influencers. Brands, influencers and agencies all share responsibility for clear partnership disclosures. With numerous high profile class action lawsuits in 2025, many in the US, (Revolve, Celsius, Al […]
Why Your Business Needs a Blog
Why Your Business Needs a Blog You’ve done your homework and have a good website with up to date content so you may be wondering, does your business really need a blog? The answer for the vast majority of businesses is yes, and here are the reasons why having a blog makes good business sense. […]
Trends to Watch in Social Media Marketing
Trying to stay on top of the trends in social media can be like trying to herd cats. The industry changes direction frequently and strategies that worked two months ago can suddenly stop yielding results. And new platforms crop up frequently. Social Media Marketing is constantly evolving, searching for the next big thing – some […]