So you have a web site. You built it and you are intending for it to become your virtual front door. If you build it they will come, right? Wrong.
So wrong actually.
It’s not enough to build a site and hope for visitors. You can’t assume Google will find your site and it will rank magically for whatever keywords you want it to and the readers and customers will beat a path to your front door. That might never happen.
So What do You Do?
Maybe you sit around crying because of lost opportunities. Make a web site, they said. It will be fun, they said. BUT in fact it takes a lot more than that. It can be fun, but it’s mostly business and as I have repeated here this week a few times over the technical parts of doing business can be downright dull. GDPR updates this week were tedious, but necessary. (You will see this site now has a privacy policy, and a cookies policy and it is secure. All necessary and slightly boring.)
What is you set up that web site and you are still waiting for traffic to magically appear. Here’s my solution that I am still sharing with clients. Write content. Fresh content. Add a blog. Be a content writer or hire a content writer. And don’t forget to comment occasionally on other’s blogs. It all helps traffic and in turn ROI.
You have to have fresh content updated regularly to make your web site relevant and keep readers reading and commenting and sharing. ALL of these things have impact on your SEO. Social currency matters. Of course we all want organic search to find our content and there are many steps you can take to stack that deck in your favour, but you also need social sharing to drive people to read and click through. So write fresh content. Add a blog.
The more comments you have that are relevant and on topic, the more that is also taken into account. So write content, add a blog and write consistently. On my site Thrifty Mommas Tips I publish five times a week. Often that’s travel, and health content and sometimes it’s business related. But it all supports my business goals.
So, find a way to add a blog and write once a week or even every other week just to keep the site relevant and fresh. Of course this also has potential to help establish you as a business expert in whatever field that you are in. That is valuable. Get seen, build buzz and if you are the expert in your field start marketing yourself as such. Look for ways to get your brand name into traditional media and social media. Simple public relations for you, can pay off dramatically.
Need a Content Writer?
Don’t know where to start? Not a content writer? That’s where I can help. I ghost write content for business blogs and I guest post and I can also set up an editorial schedule calendar for you. To be clear I also set up and manage social media. That’s a big chunk of my business.
Email for a quote inkscrblr@rogers.com