Search Engine Optimization (SEO). You’ve heard the term, so what does it mean? Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. Used in connection with all of your other media, social media and content marketing tools SEO is a vital part of your strategy.
In a smart internet marketing plan, Search Engine Optimization is used not only improve the visibility of your website in search engines, but to also determine how a search engine works and to take into account the different searches conducted by individuals on the internet.
As such, SEO has fast become a powerful and necessary tool for entrepreneurs looking to improve the ranking of their business web page. You simply can’t ignore Search Engine Optimization.
However, a top ranking website does not necessarily become a profit generating website. Seeing your website highly ranked on the first page of a search engine may be an exciting beginning to your online business. But, this excitement could be short lived if you don’t turn that into leads or sales.
There are a few things that you need to consider in order to profit from a top ranking web page and to reap all the benefits of SEO.
Search Engine Optimization and How It Works
Ranking for the right keywords
Selecting the right keywords is paramount to online success and SEO. Keywords should be neither too general, nor too specific, but phrases that describe precisely what your website has to offer.
It is also important to use informal or everyday language used by searchers, considering whether a keyword is for transactional or informational purposes, rather than concentrating on keywords that have high monthly search volumes. And in addition to that you need to choose strategically. For instance if you write about recipes and your site is a small business and you choose keywords that Martha Stewart and Rachel Ray rank for, you will never make a dent in that traffic. Choose again.
Keywords alone could be an entire post here. But that’s for another time.
Have a well designed website
Not only is web-design perhaps more important than advertising, it is also considerably cheaper and essential for Search Engine Optimization. Investment in a well designed website has great potential to significantly improve profitability.
A variety of methods such as cross linking between pages, renewing content and including content that repeatedly consist of keyword phrases are all part of a well designed web page. Al of these will lead to increased traffic.
Have a good offer
Once you have developed a well designed web page, it is essential to continuously increase the amount of traffic to your site. Focus on what your website is offering and ask yourself “Is it a good offer?”
Without a good incentive, traffic can quickly decrease, so it is important in your SEO efforts to keep potential customers informed and interested. The best way to achieve this is through a good offer.
Lead-generation is easier than e-commerce
Lead generation is a marketing strategy used to create consumer interest into business products or services. Tactics associated with this type of marketing often include incentives or giveaways such as ‘sign up now and receive a free product’.
Generating a lead has long term potential for your SEO efforts and a satisfied customer will not only become an ambassador for your business but can easily introduce a new and steady flow of interested consumers.
Use email marketing
Email marketing can also improve SEO efforts. Developing a mailing list will enable you to circulate newsletters to subscribers and potential customers, giving them frequent updates of your business. Furthermore, including links in your newsletter will also encourage more traffic and therefore more subscribers.
Social Media
Time and again I have seen this to be true with my own sites and with client’s sites too. If you don’t use social media in conjunction with content marketing and Search Engine Optimization then you are missing out. Social Media will drive people to your site. A tweet with a smart link driving people to read more…or a Facebook post strategically asking a question or offering to solve a problem by sending people over to a web site. Together these things all work well to build your presence and generate leads.
In fact Search Engine Optimization is a powerful and necessary tool. But it doesn’t work without using all the other tools at your disposal.
It’s time to work towards building a better strategy and marketing plan for your business. Contact Thrifty Mom Media at inkscrblr@rogers.com for a quote.