Don’t waste time. We’ve all heard that saying that time is money and it’s true. If you don’t have a schedule then you are hit and miss when it comes to social media. You might be missing opportunities or throwing money out the door if you have no strategy or plan. An editorial calendar or social media content calendar is a tool people have been using for years to generate content that connects and converts.
When I worked in daily newspapers we had an editorial calendar. These are commonplace and have been used for centuries with traditional publishing. Was it months in advance? NO, because daily news changes daily. It was daily and sometimes weekly. But it was a calendar that kept content flowing and organized. Similar concept here.
Experts NOW use the same concept for social media posting and marketing throughout the year. Why does it matter? Because an editorial calendar saves you time and keeps your content polished and organized. It’s the difference between winging it and looking like an amateur or speaking directly to your target audience several times a week.
8 Reasons Why you Need an Editorial Calendar.
It saves time.
Don’t fumble around wondering what to post and when. Consult your calendar and plan it out. Maybe even schedule some content when you are away from the business so you get a break.
Never miss opportunities again.
What if you are a restaurant featuring sandwiches and deli meats but you don’t know it’s National Sandwich Day tomorrow? And you don’t know how that applies to you or what to do with it. Don’t miss opportunities. That’s like leaving money on the table. Have a calendar prepared by me and then you will never miss out on another important dates or marketing opportunities.
Portability
Social media content calendars are often pretty portable from year to year. Dates change slightly but many are pretty consistent. For instance – Earth Day, Mother’s day and Father’s Day are always the same time. How to leverage those? Read point #4.
Leverage important dates
A content calendar will help you leverage important dates, themes and holidays to build content and reach customers.
Take a break
While real time social media is usually better, if you have content planned out for the year then you have ability to schedule it when you take holidays or time off. You should still check in routinely but everyone needs a break.
Marketing tie ins
This is gold for marketing tie ins socially. You might never have considered National Sandwich Day or International Children’s Day as opportunities to connect and even generate feet in the door.
Stay relevant with regular content.
If you don’t have an editorial calendar or social media calendar changes are good that you are posting less frequently. You need regular content posted consistently in order to be seen on line. The more often you are seen by the right demographic the more likely they will follow you and often visit your business or look closer at what you offer.
Professionalism
There are a lot of moving parts to any business. This is one that can be set up in advance and maybe altered slightly as you go but if you order one now then you have one less thing to worry about next month or next year.
Get One Now:
Elevate your game. Do what you are best at and leave the social media marketing and content calendar to me. Here’s how to order a custom editorial calendar from me to make your business excel.