How Does Instagram Work for Business?

If you have a business, you may have thought about using Instagram to market it but aren’t quite sure where to start. So how does Instagram work for business? What could you do to build your brand on Instagram?

Here are a few ideas for visual branding and business: 

You can use Instagram to promote your business. This can work for any business, whether you sell beauty products or beer. If you own a restaurant, post photos of the food or atmosphere. Engage customers with a specific mention of your channel in store, on tent cards, or in the window and ask them to tag you when they are in your restaurant for a meal. If you have an additional incentive you might consider that. Free coupon in store when you tag us with a photo of your meal or a picture of your party.

If you sell a product, such as custom coffee mugs, post pictures of new designs or designs that may be trendy at the moment, such as Christmas or Halloween themed coffee mugs. Coming soon works well with so many products and book releases too.

Another option is to post photos of things that go on behind the scenes. Post pictures of things that happen at the office, an exclusive photo shoot, or the stylists who work at your salon while they’re in action. If you’re a photographer, have someone take a picture of you during a photo shoot.

Showcase your talent. If you’re a makeup artist, for example, you may want to share photos of some of the work you’ve done. If people enjoy your work, they will be more likely to use you in the future.

Post motivational quotes. If you make people feel good, they are more likely to keep your business in mind for the future. If you’re a personal trainer, for example, you might post inspiring quotes about health. If you own a wedding venue, you might post a quote about love or marriage.

If you are a travel destination, you need to get busy sharing your location and amenities now. Travel is one of the hottest applications for Instagram marketing. If you aren’t using it yet then dig in. Consider finding a travel blogger you admire and have them visit and promote while there. Maybe even hand them the keys to the channel for a day or two. There are a million ways to build your reputation on Instagram and cross promoting both of your channels can be a beautiful way to boost your numbers and engagement. Plus it adds a bit of flavour when a new traveller showcases your resort through their eyes.

These are just some of the ways you can use Instagram to market your business. Be sure to get creative and find new ways to engage with your clients and followers!

If you need help getting started you can always contact me at:

Thrifty Mom Media


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