Social media is one of the best ways to market your product or business. But what if you are not sure where to start? What if your efforts all turn out to be a waste of time? Fortunately, there are a number of things you can do to increase your chances of success. Here are 3 social media tips to enhance your marketing efforts.


  1. Make Your Brand Relatable to Your Audience

Instead of trying to sell your audience a business or product, aim to make them feel like they are part of a community. If you sell women’s lipstick, for example, you might consider sharing blog posts like “What Makes a Great First Kiss” or “How to Make Your Lips Stand Out in Selfies.” Give your followers a reason to keep coming back to your social media pages for more! For ideas on how to make your brand relatable, be sure to research similar brands to see how they are making themselves. This can help you figure out what your target audience is used to.

  1. Remember That Every Social Media Network is Different

A big mistake that many people make when it comes to social media marketing is assuming that what works on one social media network will work on every social media network. This simply isn’t true. Every social media network is different, so it’s important to tailor each post to the social media network you use for marketing. For example, you may have a lot success by using the right hashtags on Twitter, but this might not work as well on Facebook. It’s important to pay attention to what others are doing on each social network and use that to develop your social media marketing strategy.

  1. Use URL Shorteners to Track Your Progress

While many people will recommend you to judge your progress based on the number of “Likes” and shares your content gets, this doesn’t really tell you for sure if your efforts are paying off. Consider using an URL shortener, such as, to track your progress. This will help tell you if your links are getting any clicks and, just as importantly, where they are coming from. This can help you better determine what types of posts are working and what social media networks you might want to consider focusing more attention on.

These are just 3 social media tips to enhance your marketing efforts. It’s important to be open to trying out new things and be willing to adapt, since social media is always changing!

 One way you can stay on top of social media is to contract it out to Thrifty Mom Media. I build marketing strategy on line that is as individual as your business. Contact Paula Schuck at 519-852-4596

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